Ken began his presentation with a video of his Boston (?) tour on a Segway – loud, but fun. Watch out for cliffs!
What is 50 times bigger than the Google Search Network? Ken told us about creative advertising vs. direct oral advertising (eg., The Yellow Pages). Over 80% of the advertising agencies are using display ads, even before search engines.
Google Adsense ads also come in display format. You can click on a bug and get a direct ad, or just see it for an indirect advertisement. The (pay-per) click just sends the visitor to the competition for a fraction of SearchBug’s advertising cost. You only pay if they click on the bug. The difference between Pay Per Click and Optimization Pay Per Click is the only way to ensure that your website will appear on the 1st page of Google. Don’t get it? Call Ken.http://tinyurl.com/23ugk5p
No comments:
Post a Comment