Saturday, September 25, 2010

STEVE POLLACK, SEARCH ENGINE OPTIMIZATION (“SEO”)

The method by which a website becomes recognized, found and located in a search..  Most websites will not receive first place ranking unless they are optimized.  Expect 5 to 10 times increase in website traffic with a good SEO optimization.
Google has “spiders” that follow links and read pages, allowing Google to rank the site.  He recommends 2-3 keywords per page.  These keywords much be site-specific and not too general.  Include the keywords in the meta, title and webpage. Add regular website links, blog links and forum links – built slowly and consistently (not many one week and nothing the following week). 
Triangulations – linking between 2 sites does not work, whereas among 3 sites it looks natural to Google. Outgoing links are good, but don’t generate as much credit as incoming links.  Too many keywords on a page fools Google, it is called BlackHat.  Google may eventually ban the search for this company.  Call Steve if you want your website to be found at the top of a search.http://tinyurl.com/23mggu8

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