Eve Mazzara, GetArt Graphics, Graphic Design

Eve Mazzara, GetArt Graphics, Graphic Design.  Eve spoke to us about communication and a little history on Graphic Arts.  To design is to communicate clearly, by whatever means is necessary.  “ I love NY,” by Milton Glaser was a very successful advertising campaign.   Design is a way of organizing.  It is not a thing, but rather a process and a way of thinking.  
Eve gave us a bit of a history lesson from the caves of Lascaux, France to the 1870’s-90’s in the Moulin Rouge, to CocaCola’s 1893 trademark. 
Some other very successful and famous campaigns were The first SciFi movie poster, from Metrololis in 1926 and 1940’s, “We can do it” a war poster. By J. Howard Miller  which was a classic rendition of Rosie the Riveter.
In the 1950’s the CBS and the IBM logos became famous and both have longevity.  In 1971 it was  “Like a good neighbor, State Farm is there.”  The 1990’s brought us the convergence of technology and the visual arts redefinition of Graphic Arts. 
You need to communicate with your clients and prospective clients.  How are they going to remember you and think of your company?  Your marketing materials must represent your personality and convey a consistent and professional look.
To brand your business, or for anything that goes to print – Call GetArt Graphics.